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4 Steps To Start Reaching Out To Brands To Collaborate

I am often asked when I started working with companies and how these collaborations came about. Now that I have been in the blogging world for a few years I am receiving collaboration requests in my inbox. But sometimes I find companies I want to work with and I can't just sit around waiting for them to find me in this great big sea of talented bloggers. So I go to them! And today I am going to teach you how to do just that. 

**I will be giving an extra tip on Snapchat today telling you how I get repeat collaborations with companies so make sure you are following me: "themoderntulip"

4 Ways To Start Reaching Out To Brands to Collaborate
1. Start by creating your platform and establishing your presence online. Most likely companies are not going to want to work with you if you can't prove you have pageviews or readers. What's in it for them? You really need to focus on creating quality content, consistent posting and sharing to grow your blog and capture an audience so that you can provide a brand with a worthwhile collaboration. And don't just focus on the statistical numbers (although they are necessary). You need to capture your audience and have consistent engagement on your blog and social media outlets. A brand will look at your social media channels and see if you are responding to comments, answering questions and engaging with your followers.

If you are looking for simple, effective ways of how to grow your blog statistically speaking I recommend this post for sure!

2. Decide what types of brands you want to work with and make a list. For me in particular I am most comfortable working with clothing and baby related companies. You want to work with brands that fit your blog style so it feels natural to be talking about that product. You don't want to read a blatant advertising post that screams "I'm being paid to say this!" and neither do your readers. Obviously I share lots of affordable style posts and mom/baby related posts on my blog because that is what I am passionate about so I typically reach out to those types of companies. This gives me the advantage of offering them content examples too of what a style post looks like.

When I am looking for companies to work with I like to make sure A) the product is something I would spend my own personal money on. And B) the price range is what I consider affordable. I have been offered chances to work with certain companies that sell really awesome clothes, but I would never spend $250 on a set of pajamas. So unfortunately, I turn them down. I'm not going to subject my readers to that just because I'm being given something for free. I most certainly wouldn't pay that and I wouldn't expect you to either.

I like to take screenshots on my phone of company names I come across when I am late night scrolling through Instagram or online and then when I am ready, I reach out to them via email.

Speaking of email...

3. Do your research. Now that you know WHO you want to work with, you need to figure out HOW to get in touch with them. I typically go straight to their website and look for the contact page. A lot of businesses are starting to have a specific email directly on their contact page for collaborations/pr so obviously that's who you'll want to contact. Other places you have to do a little more digging. The contact page may have a "fill in the blank" contact form and I have reached out to companies that way too, it's not always as beneficial. Try looking for a live help button to speak with someone about the PR department. Or when all else fails turn to social media! Lots of companies put an email address in their Instagram description. I've also tweeted a message to a company before asking for contact information regarding a collaboration request. Where there is a will, there is a way!

4. The Initial Email. Dun, Dun, Dun... Okay it's not that scary, but it is crucial. When creating your email think to yourself, "this is the 1,000th email coming into their inbox today" and grab their attention but don't overload them. Here's what you need to include:

- Address them formally by name (if you have this information already).

- Introduce yourself and your blog. Add a brief description about your blog and what you write about.

- Tell them why you like their brand or specific products that have caught your attention.

- Explain that you would like to collaborate and give an example of what you could offer them in exchange for product or compensation. "I can offer you --- in exchange for ---". Tell them why this will be beneficial for them. Is it reaching their target audience? Do you have a ton of pageviews? Tell them what's in it for them! This is also where you should link back to a post as an example of what they can expect. (For example, I always link back to a favorite style post I've done recently when I'm reaching out to a clothing company). This is going to show them the types of pictures you can offer them, your writing and the engagement from your readers. So make sure it's a good post!

- You will want to share your statistics with them. You can do this by either creating a media kit (here is a great tutorial on that) or you can simply share your numbers including daily/monthly pageviews and social media followers.

- Add your links and make them clickable. I have my blog and all social media channels linked into the signature of emails so if they want to browse around my channels they can do it easily.

Send your email off and cross your fingers. Don't get down on yourself if you don't hear back from a brand. It takes time. I have to be honest, I reached out to several companies last year for baby product when I was having Maddox and they told me I wasn't big enough. And I wasn't! I came back this year and reached out to them again showing them my growth and they accepted! It takes time my friends :)

So before you start reaching out to brands asking to collaborate make sure you can answer these questions.

1. Do I have consistent reader engagement and the pageviews to prove it?

2. What types of brands do I want to work with? How do I contact them?

3. Do I have a short, detailed email I have proofread and tweaked 100 times over?

If so then nothing is holding you back! Get to it and good luck!

Don't forget to follow me on Snapchat today (themoderntulip) for my last piece of advice that will keep companies coming back for more!

20 comments on "4 Steps To Start Reaching Out To Brands To Collaborate"
  1. Great tips!! Thanks for sharing, girl!

  2. This is SO helpful! And I totally agree with the keeping things affordable tip!

  3. Great post! This is very helpful to me, since I have been a little nervous and confused about sending emails to brands that I want to work with!

  4. This is such a fantastic post, friend! Definitely going to take your suggestions and see what I can do with them. :)

  5. Great post! The media kit link is missing though. Let me know when it's up. I am working on mine currently and love to read posts others have used as a guide. :) XO - Alexandra

    Simply Alexandra: My Favorite Things

  6. Such a helpful post! I always wondered how bloggers approached brands and how big of a following you need to reach out. Thanks for sharing, lady!!

  7. These are so great! And good for you for reaching out to them again!

  8. Great tips! I'm pinning this so I can keep looking back on it as I reach out to brands for collaborations. I'm excited about it but super nervous, too.

    What are your thoughts on media kits? Are they necessary for reaching out to brands for collaborations? You can e-mail {} or snapchat {georgiapeachy82} me if that's easier.

  9. this is something I can honestly say you're a professional at. so, so kind and easy to work with while knowing exactly how to approach a brand (or shop) with confidence and gentleness. you'are a dream my sweet friend!

  10. These are great tips! It's so hard to reach out to companies at first, but it's so worth it! :)

  11. Thank you for this! As a proven strategy, it's so helpful! Definitely pinning.

  12. Thank you for sharing this, it's SO helpful! I've reached out to a few companies and thankfully have gotten good responses, but I have also gotten a few no's. But I'm making it a goal to work on my blog a bit more and start reaching out again.
    Following you on Snapchat!
    PS - There doesn't seem to be a link to the media kit tutorial. ;)
    xo, Lily
    Beauty With Lily

  13. Great post, girl! I need to be better about reaching out to brands. Since my life has been all sorts of crazy lately, I usually just wait for them to contact me, but I'm all about being proactive!

    xo, Kristina

  14. This is such an awesome post! I truly look up to you as a blogger and hope to one day be as influential and awesome as you are . . . or maybe just half as great :)
    - Libby

  15. Great advice! I am fairly new to blogging. How many page views or followers do you recommend having before collaborating with businesses?

  16. Love this post! It was very helpful! Thanks for sharing!

  17. These are amazing tips, thanks so much for sharing!

  18. These are really helpful! I've heard of brands reaching out to bloggers, but didn't really know how to do it the other way around! Thanks!!

  19. I love these tips and I loved your tip on Snapchat the other day!

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